From the business-critical to the seemingly insignificant, the information that flows through your business holds vital clues about the health of your operations, the effectiveness of your brand and the continuation of your organization’s success.

How you manage this content speaks volumes about how you manage change, contain risk, engage with customers and enable your business to thrive.

From public marketing materials to confidential financial data to the results of your employee and customer surveys, there are nearly unlimited insights hiding in your organization’s information.

But when that information is locked in disparate systems, inaccessible to your knowledge workers and only considered individually, those insights are regrettably limited.

To unearth the most valuable insights hidden in your information and make smarter, more data-driven business decisions, you need friction-free access to your content in context.

A cloud-native content services solution, thoughtfully implemented, allows your organization to take true control of its information today and leverage the insights hidden within to prepare for whatever the future holds.

Learn more about Hyland solutions

The basics of content services

What is content services?

The term content services (formerly known as enterprise content management, or ECM), coined by Gartner, describes flexible and often cloud-based offerings that enable effective access to, use of, and management of information across the organization by users, processes and applications.

These offerings work behind the scenes to connect your existing systems and repositories in a user-friendly way, so your people and systems can access all the content and information flowing through and created within your business, at any time, from anywhere.

Today’s content services platforms evolved from legacy ECM technologies , which are no longer adequate to address rapidly scaling information challenges.

Best-of-breed modern content services offerings enable process automation and information lifecycle management by leveraging the following capabilities individually or in any combination:

  • Capture
  • Content management (including digital assets)
  • Case management
  • Process automation
  • CCM
  • Collaboration
  • Reporting and analytics
  • Search
  • Retention and records management

When integrated with your other core systems and applications, content services platforms allow seamless access to the information your people, processes and applications need to make better business decisions and improve customer experience.


The benefits of implementing a content services platform

The need for information access, governance and analysis is greater now than ever before. A content services platform supports your organization’s efforts to go beyond simple document management to achieve true digital agility.

A strategic content services approach means:

  • Increased access to information from any device, any location, at any time
  • Faster and cheaper creation of business-focused solutions — that are subsequently easier to maintain
  • Increased automation, efficiency and visibility of multiple business processes
  • Intelligent management of new rich media formats such as video and images

Content services platforms support these improvements by enabling enterprise-wide connectivity via:

  • Access to corporate networks that provide training, remote work policies and IT help desk resources
  • Secure sharing tools for sensitive corporate and customer information
  • Virtual hiring, onboarding and HR processes
  • Cloud-based, real-time communication platforms
  • And more
  • Content services is the behind-the-scenes key to getting the most value from your systems, information and processes.

A content services platform addresses the six vexing Vs of information

When you think about the information your organization needs to manage, what comes to mind?

If you pictured a reasonably static repository of official records, there’s bad news and good news. The bad news: you’re You’re not even scratching the surface of the magnitude or complexity of the issue. The good news: you’re You’re not even scratching the surface of the opportunity in front of you!

Consider the six Vs of information management, each of which is increasing the pressure (and raising the stakes) on your organization:

Be informed, empowered and connected with Hyland content services

Hyland delivers leading content services solutions that help you stay competitive, embrace change and better connect with the people you serve.

Our platforms and product suite are comprised of tailored solutions and applications that combine to meet the content and process management needs of organizations across industries and around the globe.

With cloud-native solutions, enhanced scalability and support for large enterprises, a full spectrum of application development capabilities including low-code and open-source platforms, and tailored, repeatable business solutions, Hyland is the clear choice for organizations looking to reach the next stage of their ongoing digital evolution.

Content services in the cloud

Taking content services to the cloud is a crucial step in your organization’s digital evolution. Moving to the cloud can help you control costs, increase security and performance, quickly take advantage of new releases and scale infrastructure as your organization grows. By shifting the heavy lifting of solution deployment and maintenance to the cloud, you free up your organization to focus on optimizing your business, driving innovation at speed, and providing better experiences for customers and employees alike.