Modern cloud content management: The emergence of cloud-enabled ECM

The shift to modern cloud content management

Acknowledging legacy ECM pain points

Organizations maintaining legacy ECM systems often struggle with several interconnected challenges that compound over time. These aging platforms create significant operational friction that extends far beyond IT departments.

Aging infrastructure limitations: Many traditional ECM platforms retain their original monolithic architecture from the early 2000s. This design creates bottlenecks in functionality, makes integration with modern business systems complex and expensive, and requires lengthy development cycles for even basic customizations.

Cloud-readiness gaps: While some legacy vendors eventually offered cloud options, these solutions often lack the full functionality and performance of true cloud-native architectures. Organizations need content management that provides anytime, anywhere access while maintaining enterprise-grade security and compliance standards.

Information sprawl: Despite promises of unified content storage, enterprise content is scored across 21 systems on average, according to Forrester. This fragmentation makes it nearly impossible to gain comprehensive insights from enterprise data or create efficient, automated workflows across departments.

Limited innovation capacity: Legacy vendors often focus resources on maintaining aging infrastructure rather than developing new capabilities. This leaves organizations without access to transformative technologies like AI-powered content intelligence, advanced automation and modern integration frameworks.

The evolution of content services

Modern cloud content management represents a fundamental shift from traditional document storage to intelligent content services. This evolution recognizes that effective content management must extend beyond basic storage and retrieval to encompass the entire content lifecycle, plus enable the use of the latest technologies.

Today's organizations require platforms that can automatically extract insights from unstructured data, intelligently route content through business processes and seamlessly integrate with existing enterprise applications. The goal is to transform passive document repositories into active business intelligence platforms that drive operational efficiency and strategic decision-making.

Key features of modern cloud content management

Information access and scalability

Cloud-native content management platforms provide limitless scalability that adapts to organizational needs in real-time. This elastic architecture allows organizations to scale processing power during peak periods — such as universities handling student application seasons — while reducing resource consumption during quieter times.

The cloud architecture also enables controllable total cost of ownership through predictable operating expenses and simplified resource management. Organizations benefit from microservices architectures that allow modular scaling and positioning to leverage emerging cloud-native services as they become available.

AI-powered content intelligence

Modern platforms can transform unstructured data into AI-ready content through advanced processing capabilities. These systems automatically extract metadata, classify documents and establish contextual relationships between disparate content sources.

Content intelligence features include:

• Data curation: Converting content across 600+ file formats into structured, AI-ready data
• Context enrichment: Linking unstructured data with relevant contextual information to improve searchability and insights
• AI-powered search: Providing unified information discovery across multiple repositories and business systems
• Verification capabilities: Allowing users to trace AI-generated responses back to source documents for accuracy validation

Content federation

Rather than requiring complex migrations, modern cloud content management unifies access across existing repositories. Content federation creates secure connections between current systems — including solutions like Hyland OnBase, Microsoft SharePoint, Salesforce and Workday — without expensive data movement projects.

This approach maintains governance and compliance standards while enabling centralized management and orchestration of enterprise content regardless of its physical location.

Automated business processes

Intelligent automation capabilities extend far beyond traditional workflow routing. Modern platforms offer:

• Intelligent document processing: AI-powered capture, separation and classification of documents with accurate data extraction
• Process orchestration: Automated routing of content to appropriate workflows, systems and personnel
• Agentic process automation: AI agents that perform complex tasks autonomously, adapting to changing conditions without predetermined scripting

> Read more | Use AI to redefine content management

Cloud-native security and compliance

Modern cloud content management platforms provide enterprise-grade security with features like end-to-end encryption, disaster recovery and geo-redundancy. These platforms typically maintain 99.99% uptime while meeting stringent regulatory requirements across industries.

Innovation through solution creation

Intuitive, low-code development tools enable rapid creation of business-specific applications without extensive technical expertise. These capabilities support visual design interfaces, collaborative development environments and iterative refinement processes that accelerate innovation cycles.

Roadmap to modern cloud content management

1. Imagine new possibilities

Begin by reimagining what's possible when content management constraints are removed. Modern platforms enable organizations to think strategically about how content can drive digital transformation rather than simply storing documents.

Create comprehensive wish lists of solutions that could benefit employees, partners and customers. Consider how AI-powered insights, automated workflows and seamless integrations could transform current business processes.

2. Evaluate core requirements

Identify essential functionality across four key areas:

1. Information access
2. Content intelligence
3. Intelligent automation
4. Rapid solution building

Different vendors excel in different areas, so understanding specific organizational needs helps guide platform selection.

3. Research and validate

Leverage modernization case studies, peer reviews and analyst reports to understand real-world implementations. Organizations should thoroughly research vendor capabilities, customer satisfaction levels and long-term platform roadmaps.

4. Test and validate

Modern content management vendors should demonstrate their platform's agility through proof-of-concept projects or pilot implementations. These testing opportunities allow organizations to validate vendor claims about rapid development cycles and solution effectiveness.

5. Execute with confidence

Technology advancement accelerates continuously, and content volumes grow exponentially. Every day spent maintaining legacy systems provides competitors with advantages in efficiency, innovation, and customer experience.

Benefits of modernizing with Hyland 

Hyland Content Innovation Cloud™ exemplifies modern cloud content management by connecting existing systems with AI-powered capabilities. Rather than requiring wholesale platform replacement, the Content Innovation Cloud enables gradual transformation while preserving existing investments.

The platform supports hybrid and multicloud environments, allowing organizations to deploy solutions in Hyland's cloud, private clouds or on-premises infrastructure. This flexibility ensures that modernization aligns with existing IT strategies and compliance requirements.

Content Innovation Cloud's federated approach unifies content access and management across enterprise repositories without requiring complex migrations. The platform enriches federated content with metadata, context and relationships, creating AI-ready foundations for automation and insight generation.

Organizations using Content Innovation Cloud can:

Unify content solutions across on-premises and cloud environments while maintaining centralized governance

• Deliver modern user experiences that increase adoption rates and productivity
• Automate content-centric processes with intelligent orchestration capabilities
• Embed intelligence into daily workflows for enhanced decision-making
• Realize greater innovation value from software investments beyond basic maintenance