Efficiently managing the growing volume of enterprise content and generating the greatest value from it are the obstacles of the age. Overcoming those obstacles with smart new technology is an opportunity most enterprises haven’t tapped into yet.
Fortunately, innovative technologies are emerging to address these challenges and unlock new opportunities. With the full power of AI and cloud, you can unlock profound insights from your enterprise content, fundamentally redefining how you operate and engage with those you serve.
Let’s look at how you can push the boundaries of your unstructured data and begin gathering more value and data-driven insights from your enterprise content. The impact it can have on your customers, operations and business outcomes is nothing short of game changing.
Hyland President and CEO Jitesh S. Ghai has a bold new vision — and the technology to implement it — of what content can do for an enterprise.
The message: Content is more than just files and formats for documents, audio and video. It’s intellectual property, institutional knowledge, your brand … In short, it’s a living record of your enterprise history. And now is the time to do more with it.
“What was not possible before, is now possible through AI,” Ghai said at CommunityLIVE, Hyland’s annual user event. “You have the keys to driving transformational outcomes through digital and cloud AI applied to your enterprise content.”
But, Ghai said, incredible opportunities come with challenges. Let’s explore those challenges, and how the new era of content management can solve them for you.
Explore Gartner’s analysis of 15 vendors in the document management space, and see why Hyland was named a Challenger with strengths in our scalability, open source and industry-specific capabilities.
Content is spread across an average of 21 different systems, according to Forrester. Most enterprises stash content across multiple technologies, and despite efforts to standardize it, the data becomes fragmented.
Whether it’s instances of SharePoint, Box, blob storage or a file system in your data center, the amount of data that’s cut off from holistic processes is staggering.
“Organizations are swimming in unstructured data without having a clear point of view and line of sight into how much they have and what its relevance is,” Ghai said.
With fragmented content comes fragmented processes that lead to inefficient handoffs between people, systems and departments. Overlapping tools can contribute to the fragmentation, and workflow automation (a critical part of most digital transformation strategies) becomes disconnected and ineffective. Strategic focus, Ghai said, becomes fragmented as well, making it difficult to actually innovate and deliver to your customers because your teams are looking at multiple apps and multiple screens, but never seeing the whole view.
The vision for federated content is simple: Multiple content repositories, connected in one place, providing a unified view across the enterprise.
For example, a Hyland customer may use both Hyland OnBase and Microsoft SharePoint. Content Innovation Cloud uses unique federation capabilities to cloud- and AI-enable enterprise content and unstructured data across these repositories, making it accessible and available for content, process and application intelligence tools, without moving it from its home.
Simply put, with this content federation strategy, Hyland meets you where you are. Smart, complete-view work can happen:
This new concept of content management sets the foundation for the future of digital transformation. It’s all about unifying enterprise content and making it accessible to the people and technology that put it to work.
Content Innovation Cloud is the future of enterprise content management. By leveraging a unified content, process and application intelligence platform, your organization can unlock profound insights from enterprise content and unstructured data — fueling innovation without disruption.
Organizations generate massive amounts of unstructured content — formats like emails, contracts, digital conversations, videos and AI-generated outputs produce lots of valuable data, but it’s difficult to find it and use it.
That’s the challenge: How can you unlock the insights hidden within?
Unstructured data makes up between 60-80% of enterprise content, according to Forrester. Legacy ECMs — constrained by the technology of the day — faced challenges finding, processing and activating unstructured data. This left a data gap for organizations, forcing them to operate without a complete view.
With AI, those legacy constraints are gone.
— Partha Srinivasa, Executive Vice President and CIO, Erie Insurance
Organizations want to be more data driven, Ghai said, and by AI-enabling enterprise content, they can be.
Whether your content is stored in SharePoint, Google Drive or another third-party repository, ideally you can unlock contextual intelligence across platforms. With legacy content management, it’s nearly impossible.
However, by unifying enterprise content and AI-enabling the unstructured data it contains (alongside the easier-to-process structured data), organizations can curate, enrich with metadata, organize and group by relevance trillions of previously unused data points. With this prep work completed, content intelligence tools can:
Many enterprises are leveraging intelligent automation tools such as intelligent document processing (IDP) as part of their digital transformation journeys. Many … but not enough: Just 30% of content business leaders take advantage of AI-enabled automation, according to a recent Forrester study commissioned by Hyland. Many organizations still lag in adopting new technologies and realizing the powerful results.
With the rise of AI-driven automation, the potential benefits are greater than ever. Compared to modern solutions, legacy automation tools can’t react quickly to changing business needs or dramatically alter the arc of productivity. However, McKinsey found that organizations using AI-driven automation achieved a 40% improvement in productivity. Essentially, your unrealized efficiencies are a lost opportunity.
Process intelligence is the first step toward capturing a new level of results.
With process intelligence — a key component of offerings like Automate — your workflows can dynamically adapt to changing business needs, assist in decision-making and optimize operations in real time. One Hyland customer realized a 50% reduction in processing time by implementing Automate.
By combining the power of Automate, content intelligence and AI, Hyland enables systems to learn, adapt and make recommendations. And with each new release comes more AI capabilities, which will allow Automate to become smarter, more adaptable and more powerful.
— Carol Wiemuth, Programmer Analyst, Indiana State University
The queue for application development requests tends to grow, and in fast-changing business environments, it’s difficult to stay agile and on-target when you’re waiting in line. Whether the IT team is understaffed for tackling customizations and new development — or hiring the right team members has proved challenging — waiting for weeks, months or years for the right application to get coded, tested and deployed isn’t good business.
With AI-enabled development, there’s a better way to build, customize and deploy new solutions than queuing up for your turn: Don’t code what you need — tell your application what you need.
Application intelligence leverages gen AI to drive the development process. Imagine creating sophisticated, intelligent applications without extensive coding. Instead of coding an entire workflow application, you could simply click a “Generate with AI” button and use natural language to describe your needs: I need a process for onboarding investment clients. I need the new clients to provide three personal documents for identity verification, and I want them to fill out our standard privacy agreement form.
By harnessing the power of AI and automation, application intelligence empowers you to not only solve the challenges you face today, but also rapidly evolve as your needs change.
In addition to creating entirely new, tailored solutions that address unique business challenges, organizations use application intelligence to embed AI-driven insights into business systems and aggregate content across silos. By seamlessly integrating intelligence into tools like Salesforce and Workday, organizations drive more informed decision-making across the enterprise.
Application intelligence unlocks a world of new possibilities for businesses, transforming the way they develop applications and embed intelligence into the mission-critical business systems they rely on every day.
We designed Content Innovation Cloud to unlock the full potential of unstructured data, meet you where you are, and guide you toward unprecedented efficiency and insight. By leveraging AI and cloud technologies, you transform your enterprise content into a more powerful asset, driving digital transformation and unlocking new opportunities for growth.
To get started, contact us.
As the trusted custodians of your content, we look forward to seeing what innovations you bring into the world.
Gain a cloud-native digital transformation strategy dedicated to better customer service — and smarter, stronger, faster growth. With Hyland, you can reach your full potential.
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A Hyland-commissioned Forrester Consulting study uncovered insights and recommendations for content management decision-makers. Discover the latest in market trends as AI, cloud and intelligent automation gain momentum and effectiveness.
