February 22, 2023

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Accelerate, adapt and thrive

How today’s content and process decisions impact your organization’s readiness for whatever happens next.

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Sometimes, change sneaks up on you little by little. Small advancements that make work life easier slip seamlessly into your familiar processes until one day, you look back and realize how far you’ve come.

Other times, circumstances outside your control demand change immediately.

In those cases, a technology strategy built on gradual evolution alone won’t suffice – what matters most is your organization’s ability to react now; to quickly adapt processes, adjust workflows and optimize information so you can focus on what’s most important – providing excellent service to the people who depend on you.

To do that, you need configurable content and process technology that can pivot at a moment’s notice, so your business can, too.

Building a foundation for the future

You may not be able to predict the future, but you can certainly prepare for it.

It’s impossible to foresee where the next major disruption – whether it’s a challenge or an opportunity – will originate, when it will hit or how it will affect your business.

But the worst thing you can do is wait and see. The best thing you can do? Transform your business processes today to build agility, resilience and confidence for tomorrow.

Your organization runs on information. How quickly your employees can access and act on that information in a meaningful way is a direct contributor to its response to disruption or new opportunity.

Protect your organization’s future and support its continued success by investing in that agility and resilience today with a flexible, extensible and configurable cloud content services platform.

An effective content services strategy “can insulate an organization from significant disruption and allow it to bounce back from any disruption more effectively,” finds a 2021 study by Forrester Consulting.

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What is content services?

The term content services (formerly known as ECM) describes flexible and often cloud-based offerings that enable effective access to, use of, and management of information across the organization by users, processes and applications.

Proof of preparation in action

Forrester states that 80% of content management decision makers report their organizations being disrupted by the pandemic. But those that began 2020 with a strong content services strategy in place demonstrated leadership in resiliency and capacity for digital transformation.

In short: they recovered more quickly and effectively.

89% of those established content services leaders said their organization’s response and adaptation to the disruption of COVID-19 was “good” or “excellent,” compared to just 57% of content services laggards.

Prioritizing content services isn’t only about preparing for your future. It’s a direct investment in the health of your business today. Leaders who embrace content services are consistently “better positioned to realize digital, CX, and EX goals,” says the Forrester study.

One thing is for sure: change is inevitable. The world can pivot at a moment’s notice. Can your business? With the right technology, it can. Empower your organization, today and tomorrow, with Hyland.