A guide to digital asset management workflows

How DAM workflows help improve productivity

In most organizations, creatives are not only held back by a lack of transparency over assets but also inefficient manual processes. The lack of a standardized workflow for storing and processing materials often results in inconsistent and convoluted workflows that confuse designers.

Implementing DAM workflows addresses these challenges and helps improve productivity in four key ways:

1. Streamlined approval workflows

DAM workflows simplify the approval process by incorporating automatic checkpoints and review stages throughout the asset lifecycle. Compared to traditional methods like email or messaging apps, DAM workflows mitigate issues like delayed approvals, misplaced content and lack of tracking by centralizing communication and facilitating collaboration.

DAM platforms streamline the process of managing the state of assets, providing a comprehensive view that helps teams track and collaborate on assets efficiently to reduce confusion. Users can also easily change the state of assets from draft to in-review to speed up the approval process.

> Read more: How a global apparel company improved DAM workflows and efficiency

2. Enhanced notification systems

Immediate notifications play a critical role in enhancing the efficiency of DAM workflows, especially in fast-paced production environments. With a modern DAM system, when a new asset or version requiring review is uploaded, the platform automatically triggers a notification to the designated reviewers. This eliminates the need for manual emailing, saving time and reducing human error.

Notifications can be tailored to the roles of team members and configured to alert users via their preferred channels, such as email or mobile alerts. Using automated notifications keeps teams updated on project developments, improving responsiveness and preventing critical tasks from being overlooked.

3. Improved transparency and task management

DAM workflows provide enhanced visibility and efficiency in managing assets and tasks. Advanced DAM solutions like Nuxeo Platform for DAM offer dynamic task queues on the user dashboard, ensuring no asset or task goes unnoticed. Features like version history and audit trails also provide users with real-time updates, promoting accountability and facilitating future audits.

With a centralized platform, team members can track progress, assign tasks and access the latest assets, promoting workflow transparency by eliminating DAM silos. This allows users to prioritize work effectively and handle responsibilities promptly for more streamlined workflows.

4. Efficient rerouting and escalation policies

Effective rerouting and escalation policies are essential for managing exceptions and deviations that can occur in standard DAM procedures. When an asset is flagged as unprocessed, the DAM system can automatically redirect it to the next available team member for review or escalate the issue to the designated supervisor.

By escalating alerts and rerouting tasks as needed, these policies keep workflows fluid and adaptable to changes or unforeseen challenges. This minimizes delays and bottlenecks while maintaining a steady progression of tasks toward publication and distribution within expected timelines.

With a robust DAM solution and well-designed workflow, organizations can optimize their creative processes, improve team productivity and boost overall efficiency. Explore the capabilities of modern DAM software through our playlist of short demo videos below and see key DAM features of the Nuxeo Platform in action.

Streamline your creative process

DAM workflows are crucial for organizations looking to keep up with the increasing volume of digital assets. If you want to reduce the amount of time and effort your team spends on managing creative assets, then investing in a DAM system is a great place to start.

To truly optimize your creative process, it's imperative to invest in a modern DAM system that is adaptable, scalable and able to integrate with the latest technologies. When choosing a DAM solution, involving both technical and nontechnical teams in the decision-making process can help ensure all needs and concerns are addressed.

With an efficient DAM system and workflow in place, not only will your team be more productive, but you'll also have the peace of mind knowing that your digital assets are organized, secure and readily available whenever needed.

Explore Hyland's DAM solution