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Global apparel company

Company standardizes workflows and processes with flexible digital asset management.

Clothing retail employee stands near clothing racks holding a tablet.

High intensity. High resolution. High volume. When it comes to producing images in the apparel industry, it’s go big or go home.

Hyland's Nuxeo Platform helped one of the top 15 global apparel companies take on the unique challenges presented by managing digital assets for an array of clothing and accessory brands worldwide.

Reducing costs and saving time by eliminating DAM silos

Apparel brands depend on images — a lot of them, sourced internally and externally. Nuxeo Platform’s global apparel customer faced high external photoshoot vendor costs, from requests for both new shoots and existing assets. The customer wanted a globally deployable digital asset management solution that could enable self-service search, promoting reuse and distribution of current assets by e-commerce and marketing teams.

Using Nuxeo Digital Asset Management, the customer centralized assets to eliminate over a dozen digital asset management silos, reducing request times and cost per search.

Secure your brand

Staying on-brand visually was a major priority. Looking good, with user-friendly and accessible design, formed a core part of the customer's corporate approach — whether for corporate marketing or retail partners. Before Nuxeo DAM, retail partners had to use a bare-bones file transfer service to access assets and could potentially gain access to assets exclusive to their competitors.

With Nuxeo DAM, the customer was able to create a separate branded portal for retailers to make accessing current e-commerce photography easy and trackable. Retailers see only the images they are allowed to use, and each retailer’s exclusive content can remain fully secure.

Standardizing processes

Before Nuxeo DAM, processes and workflows looked dramatically different from one marketing team to another, or even from one asset to another. Job transfers between roles in the marketing department were difficult, with training required even for internal hires to related teams.

To remember:

Nuxeo DAM was implemented to standardize workflows and processes, with configurability that left enough flexibility for individual team requirements. The Nuxeo Platform enables teams to adjust workflows in our low-code Nuxeo Studio tool, without IT involvement.