Forrester Study | March 2019
Content At Your Service: How modern content services platforms power digital transformation
Study: Optimizing use of content is critical to enhancing customer experiences
According to a new commissioned study conducted by Forrester Consulting, organizations recognize that “content is critical to improving the customer experience, but few are able to leverage its full potential.”
If your organization struggles with using its content, you’re probably familiar with the roadblocks at the heart of the issue, like a lack of budget and difficulty migrating content from older systems. But with new technology trends changing the paradigm for user and customer interactions, your organization can’t afford not to pursue a better digital transformation strategy. What can you do?
Forrester, a leading consulting and research firm, make a case for using a content services approach to digital transformation in this new study. It will help your organization define what a successful content services strategy looks like through four competency pillars:
- Agile adaptivity
- Intelligent automation
- Tailored solutions
- Reimagining business models and processes
Is your organization ready to experience higher revenue gains, while providing better experiences for employees and customers? Forrester offers insights and a set of key recommendations, so you will be ready to begin your content services-enabled digital transformation today.
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