How AI is transforming the fashion and beauty industry
Get trends and insights from The Interline’s AI report and learn how Hyland can help you redefine what’s possible.
AI has moved from experimental to essential in the fashion and beauty industry. According to The Interline’s 2025 AI report, nearly 80% of the industry uses AI in at least one core business area. This marks the next generation of digital transformation, where technology doesn’t just support operations but actively fuels creative work.
As adoption accelerates, brands need innovative tools. Intelligent content solutions, such as the cloud-native Hyland Nuxeo, deliver AI capabilities that are strategic and highly scalable. These solutions help brands innovate and thrive in an increasingly competitive and fast-paced landscape.
How AI impacts the fashion industry
From runways to retail, brands are turning to AI to increase speed, agility and customer connections. Generative AI is reshaping everything from marketing and merchandising to manufacturing. According to The Interline’s AI report, more than 70% of brands use AI for content creation, product visualization and concept design.
Hyland combines AI with industry-specific capabilities — helping fashion and beauty organizations automate workflows, improve digital asset management (DAM) and deliver more value from content across the entire product life cycle.
AI-led workflows in fashion and beauty
| Level | Main function of AI | Fashion use cases where AI currently excels | Fashion use cases where AI currently struggles |
| 1. Tactical AI | Automation (operational efficiency) |
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| 2. Functional AI | Augmentation (data-driven decision-making) |
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| 3. Strategic AI | Integrated intelligence |
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| 4. AI-native | Operating layer |
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Source: The Interline AI Report 2025
Five ways Hyland’s AI solutions support modern fashion brands
AI is reshaping every facet of the fashion industry — from design and development to customer engagement. For brands looking to stay agile and innovative, Hyland offers practical, AI-powered tools that support faster decisions, deeper insights and more connected experiences.
Here are five ways Hyland is helping fashion businesses work smarter and move faster:
1. Reducing concept-to-consumer cycle times
With trend cycles accelerating, creative and operational teams need tools that keep up. Hyland applies AI to automate data entry, content tagging, assemble tech packs and foster informed collaborative workflows — reducing time to market from months to weeks.
> Learn more | Hyland helps global brand improve operations
2. Powering sustainability initiatives
AI can help turn sustainability goals into measurable actions. Hyland’s intelligent automation and metadata enrichment tools support traceability and compliance reporting, enabling teams to track material sourcing, packaging and ESG impact with less manual effort.
3. Enhancing employee productivity and collaboration
AI-enabled search, workflow automation and design assistance tools decrease administrative burdens, enabling employees to dedicate more time to high-impact creative and strategic tasks. With centralized asset libraries and version control, teams can collaborate more efficiently across departments and regions.
> Learn more | Well-known brand standardizes processes with Hyland
4. Enabling immersive digital experiences
Virtual sampling, prototyping and fitting rooms are becoming increasingly popular in the fashion industry. Hyland's AI capabilities make these experiences more accessible and effective, reducing waste and improving customer satisfaction.
5. Creating connected, personalized journeys
With Hyland, brands can unify customer data and content workflows to deliver highly personalized experiences, whether through curated product recommendations or dynamic marketing campaigns fueled by real-time insights.
Reduce image hide-and-seek with AI
Using intelligent automation to unlock value from enterprise DAM
A modern AI-powered solution accelerates campaigns by closing the gap between product release and marketing execution. With better visibility and faster access to assets, teams reduce spend and respond to market demands in real time.
Essential AI capabilities for complex DAM workflows
Fashion and beauty brands manage thousands of digital assets across teams and systems. Hyland’s AI capabilities can serve as the foundation of a scalable and smart DAM strategy. Key capabilities include:
- Content life cycle automation: Automatically classify content, enrich metadata and trigger automation scenarios, ensuring that digital assets are efficiently managed.
- Semantic search and discovery: Leverage advanced AI algorithms to quickly find and utilize the content you need.
- Design visualization support: AI tools help designers visualize concepts, create prototypes and explore new possibilities.
- Content validation and approval: AI-powered validation tools ensure that content meets brand guidelines and compliance requirements.
- Asset product automation: Save time and resources by streamlining the production of digital assets.
At Hyland, we are delivering on all of those AI strategies to amplify intelligence for both structured and unstructured content to help our customers better serve their customers.
— Chad Malley, Director, Global DAM Practice, Hyland
How to tackle AI adoption challenges
While AI adoption is growing, challenges remain. The Interline report highlights that only 25% of AI initiatives currently deliver measurable ROI, often due to data silos, change resistance and unclear governance.
Hyland’s deep industry knowledge and innovative solutions mitigate these risks through:
- Robust AI governance frameworks to align technology with business goals
- Open APIs and integrations that connect systems and eliminate silos
- Transparent model training and bias mitigation practices for ethical AI adoption
- Industry-focused best practices to drive faster time to value
By helping teams build a sustainable foundation for AI, Hyland supports innovation and accountability.
A new standard for digital creativity
As the fashion and beauty industry explores AI’s creative potential, Nuxeo's digital asset management capabilities offer a path to deeper transformation. With Hyland's help, organizations can unify content management, process automation and application intelligence to:
- Move ideas from concept to execution without friction
- Seamlessly integrate AI capabilities into existing workflows
- Improve collaboration across teams and departments
With the right content infrastructure, fashion brands can respond faster to trends, reduce bottlenecks and enhance storytelling across every channel.
Redefine what's possible in fashion
Hyland’s AI solutions aren’t just add-ons — they’re strategic enablers. By eliminating silos, enhancing workflows and supporting cross-functional collaboration, we help brands turn bold ideas into real outcomes.
For forward-thinking organizations, Hyland delivers more than technology. We bring deep industry expertise, proven solutions and a collaborative approach that drives meaningful change across the entire content and product life cycle.
Connect with our experts today and start building a smarter, AI-powered future.
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