Beauty brand

Global brand trusts Hyland Nuxeo™ to efficiently manage digital assets with a configurable interface.

woman checking out beauty products in an aisle

In the world of cosmetics, visuals matter. Images, packaging, consistent aesthetics — these things are at the heart of brand identity and consumer expectations.

A leading company in the beauty industry uses Hyland Nuxeo™ to not only meet those brand expectations, but also to pave the path to better company performance.

From simplifying the packaging development process to making digital assets reusable across the enterprise, this cosmetics colossus found a modern, configurable solution to their digital asset management (DAM) needs.

3 ways Nuxeo’s DAM solution enhanced business

1. Streamlined globalized packaging and 3-D imagery

The company knew its packaging could be reused globally with some localization, but its existing project management tools couldn't render previews for 3D packaging imagery. With no central place to access template assets, local teams worldwide weren't sure what work had already been done.

This led to rework, slow turnaround times and unnecessary expenses.

Nuxeo’s DAM solution enabled all global teams to preview, access and customize 3D packaging designs. By creating templates that atomize images and packaging design, the company achieved fast, easy international localization that minimized rework and adhered to its high brand standards.

2. Automated complex workflows

When image is everything, image approval workflows get complicated.

For this organization, some assets were approved by group votes with vetoes; others were claimed for approval from shared pools or needed sign-offs by VPs or the legal team. Approvals happened manually, often via group email, making miscommunications and delays common, frustrating and costly.

Using the robust capabilities for configurable workflows in Nuxeo’s DAM solution, the company automated fully auditable work-in-progress workflows across its global marketing and creative teams. By embracing a reliable process (and automating it), the company sped approvals and thereby entire marketing campaigns.

3. Accelerated e-commerce expansion

Expanding to new e-commerce channels was a key goal for the company's digital strategy. Each new channel required manual processes to export existing packaging data and images.

Nuxeo’s DAM solution enabled the customer to easily reuse e-commerce libraries, which accelerated channel expansion.

Smiling person in glasses with a laptop

Hyland named a leader in Omdia report on DAM market

Nuxeo’s DAM offering was named a Leader in the DAM space in Omdia’s 2023 report. Our solution achieved the maximum score for advanced capabilities and solution breadth, and Omdia placed our market momentum as above average for the field.

Key takeaways

Nuxeo’s modern digital asset management capability is highly configurable and highly scalable. While its interface is simple, it’s also flexible and high-powered enough to tackle enterprise-wide asset challenges in a way competing solutions can’t.

This cosmetics customer used Hyland’s DAM solution to:

  • Create, then automate, complicated workflows — and change them without IT involvement

  • Get global teams the components they needed to localize content

  • Expand e-commerce channels with automated asset distribution

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