Beauty brand
Global brand trusts Hyland's Nuxeo Platform to efficiently manage digital assets with a configurable interface.
In the world of cosmetics, visuals matter. Images, packaging, consistent aesthetics — these things are at the heart of brand identity and consumer expectations.
A leading company in the beauty industry uses Hyland's Nuxeo Platform to not only meet those brand expectations, but also to pave the path to better company performance.
From simplifying the packaging development process to making digital assets reusable across the enterprise, this cosmetics colossus found a modern, configurable solution to their digital asset management (DAM) needs.
3 ways Nuxeo Platform’s DAM solution enhanced business
1. Streamlined globalized packaging and 3-D imagery
Our customer knew its packaging could be reused globally with some localization, but its existing project management tools couldn't render previews for 3-D packaging imagery. With no central place to access template assets, local teams worldwide weren't sure what work had already been done.
This led to rework, slow turnaround times and unnecessary expenses.
Nuxeo Platform’s DAM solution enabled all global teams to preview, access and customize 3D packaging designs. By creating templates that atomize images and packaging design, our customer achieved fast, easy international localization that minimized rework and adhered to the company’s high brand standards.
2. Automated complex workflows
When image is everything, image approval workflows get complicated.
For this organization, some assets were approved by group votes with vetoes; others were claimed for approval from shared pools or needed sign-offs by VPs or the legal team. Approvals happened manually, often via group email, making miscommunications and delays common, frustrating and costly.
Using the robust capabilities for configurable workflows in Nuxeo Platform’s DAM solution, the customer automated fully auditable work-in-progress workflows across its global marketing and creative teams. By embracing a reliable process (and automating it), the company sped approvals and thereby entire marketing campaigns. In today’s social-trending environment, it’s critical to have agility across marketing and production.
3. Accelerated e-commerce expansion
Expanding to new e-commerce channels was a key goal for the company's digital strategy. Each new channel required manual processes to export existing packaging data and images.
Nuxeo Platform’s DAM solution enabled the customer to easily reuse e-commerce libraries, which accelerated channel expansion.
Hyland named a leader in Omdia report on DAM market
Nuxeo Platform’s DAM offering was named a Leader in the DAM space in Omdia’s 2023 report. Our solution achieves the maximum score for advanced capabilities and solution breadth, and Omdia places our market momentum as above average for the field.
Key takeaways
Nuxeo Platform’s modern digital asset management capability is highly configurable and highly scalable. While its interface is simple, it’s also flexible and high-powered enough to tackle enterprise-wide asset challenges in a way competing solutions can’t.
This cosmetics customer used Hyland’s DAM solution to:
- Create, then automate, complicated workflows — and change them without IT involvement
- Get global teams the components they needed to localize content
- Expand e-commerce channels with automated asset distribution
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