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Beauty brand

Global brand trusts Hyland's Nuxeo Platform to efficiently manage digital assets with a configurable interface.

Beauty product bottles on a colorful background.

In the world of cosmetics, appearance is more than skin deep. It lives at the heart of brand identity. Hyland's Nuxeo Platform can assist in solving some of the beauty industry's problems with a highly configurable, modern platform that helps global brands manage digital assets efficiently — all with an interface configurable to reflect a brand's images and priorities.

Nuxeo Digital Asset Management simplified the packaging development process and made digital assets reusable for a top global beauty company. The changes came with a look feel and experience configured to be as unique as the company's brand.

Enable packaging globalization and 3D imagery

Nuxeo's leading beauty brand customer knew its packaging could be reused globally, with some localization. But its existing project management tools couldn't render previews for 3D packaging imagery. With no central place to access template assets, local teams worldwide weren't sure what work had already been done, leading to rework and added expense.

Nuxeo DAM enabled all global teams to preview, access and customize 3D packaging designs. By creating templates that componentize images and packaging design, the customer was able to achieve fast, easy international localization that minimized rework.

Automate complex workflows

When image is everything, image approval workflows get complicated. For this organization, some assets were approved by group votes with vetoes, while others were claimed for approval from shared pools or needed sign-offs by VPs or the legal team. Before using Hyland's DAM solution, teams obtained approvals manually, often via group email, making miscommunications and delays common.

Using Nuxeo DAM's robust capabilities for configurable workflows, the customer automated fully auditable work-in-progress management in its global marketing and creative teams.

Accelerate e-commerce expansion

Expanding to new e-commerce channels was a key challenge for the company's digital strategy. Each new channel required manual processes to export existing packaging data and images.

Nuxeo DAM enabled the customer to easily reuse e-commerce libraries, accelerating channel expansion.

To remember:

  • Create complicated workflows — and change them without IT involvement

  • Get global teams the components they need to localize content

  • Expand e-commerce channels with automated asset distribution