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The role of unstructured data in member-360 payer data platforms

IDC has identified four major themes that payers are focusing on as they zero in on inefficiencies, optimization, and aligning IT initiatives with member demand.

Gone are the days where a payer considered structured data only when managing the member experience. Today, unstructured data and the enterprise management of content are significant parts of the member-360 data platform that is the center of the member relationship management ecosystem.