Navigating the new normal in retail
Survey of more than 2,000 U.K. consumers shows how delivering exceptional digital customer experiences and personalization are integral to inspiring loyalty in the retail industry.
With the retail sector facing some of its biggest challenges ever, Hyland research shows how — as the industry transitions to even more of a digital model — delivering exceptional digital customer experiences and personalization are integral to inspiring loyalty.
Hyland asked U.K. consumers about the factors that would influence their retail and brand choices. This research, conducted by Censuswide, surveyed more than 2,000 U.K. consumers over the age of 16. Read the findings to discover:
- The importance of delivering a first-class digital customer experience, personalized and valuable content and detailed product information
- The preferences and habits of respondents aged 16–24 who have grown up with online shopping and digitally enhanced in-store experiences
- The power of content personalization in the buying cycle
- The growing challenges that retailers and brands face as they strive to keep their product ranges current, relevant and differentiated