Mintel turned to Hyland's Alfresco platform to help it control the creation, management and publishing of all Mintel's content in one place.
To test the functionality of the platform, Mintel decided to begin its digital transformation with longer-form content reports, which comprise detailed consumer and market data. Traditionally, publishing one of these reports took three to four months, requiring 17 workflows and more than 150 user tasks. Additionally, strict process rules and permissions were in place to ensure the security of consumer data. First, Mintel undertook a knowledge-gathering phase to better understand how employees who participated in content publishing operated. Mintel then implemented workflows and tested them within a focus group to allow managers to see where lags and errors occurred in the process.
With these insights, Mintel built content management capabilities on top of Alfresco Share. The platform's embedded workflow engine grants all managers a complete view of each report — including its progress report, next steps and audit trail of activity — in just a glance.
After concluding the long-form content project, Mintel decided to tackle its short-form content. The company landed on a web-first content creation strategy because it “wanted analysts to be able to write their content as it would appear to clients but still take advantage of all the functionalities that we had built for reports and that Alfresco provides, like versioning, workflows and permissions," Gouveia said.
In one year, the team built Mintel Editor, a library for Alfresco Share that allows HTML editing with those capabilities. The rollout enabled Mintel to begin eliminating its legacy content management systems. Next, Mintel plans to finish consolidating its content into the Mintel Editor library so that all legacy systems can be sunset.
Impressively, Mintel implemented the Alfresco platform solution and achieved the benefits as a five-person team. Working alongside Gouveia were three software engineers and one senior product manager. This speaks to the ease of use, deployment and configurability that is inherent to the Alfresco platform.