May 02, 2022

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Hyland named a Program of the Year award winner at Forrester’s 2022 B2B Summit

Hyland, a leading content services and intelligent automation solution provider, has won a Forrester Program of the Year (PoY) award for successfully implementing analyst research, frameworks and best practices to improve functional performance within its Sales department. The PoY award winners were recognized at Forrester’s B2B Summit North America, held in Austin, with remote attendance options, May 2-4, 2022.

Hyland won a PoY award for its successful implementation of Forrester’s Cadence Optimization Framework and Sales Technology Assessment Tool, which allowed Hyland to increase sales activity, improve pipeline generation efficiency and better position its full suite of low-code content services solutions.

“By working with Forrester, and successfully implementing their best practices, we were able to build scalable sales processes leveraging sales playbooks to increase opportunities, win rates and deal values while decreasing the overall sales cycle timeframe,” said Jerry Trudell, director, revenue generation office at Hyland. “Utilizing Forrester’s models, we created strategic and cross-functional sales plays that supports a fast, nimble and cost-effective sales department that has opened more than 200 opportunities since its adoption.”

“We are excited to honor this year’s Program of the Year winners,” said Monica Behncke, vice president and group research director at Forrester. “Each organization has implemented Forrester’s research and frameworks to improve performance in their respective discipline.”

Forrester’s B2B Summit North America is the premier event for B2B marketing, sales and product leaders to align their growth strategies with the latest research, models and frameworks — all designed with B2B organizations’ priorities in mind. Event attendees include B2B leaders, top analysts, inspirational thinkers and innovative technology providers who come together to better understand the latest B2B buying trends, ever-changing buyer needs, and best practices across sales, marketing, and product management in order to achieve optimal performance.

To learn more, attend Hyland’s success story presentation at the Summit, taking place on Monday, May 2, 2022 at 3:55 p.m.

Joel Hammond
Manager, External Relations