HBP selected and deployed Hyland's Alfresco platform to unify all web content under one robust and stable platform, promote anytime/anywhere web publishing and eliminate IT bottlenecks by shifting publishing control from technical support teams to individual business users.
Rivet Logic, an Alfresco Strategic Partner, implemented and customized Alfresco platform for HBP. Rivet Logic helped HBP define a hierarchy of content and associated metadata that was modeled within Alfresco platform to help optimize content delivery to the web in the form of improved search, navigation and dynamic functionality to further enhance the site visitor experience.
Alfresco platform enables HBP to more effectively reinforce its brand with easy-to-use templates, metadata inheritance and shared content. HBP can generate broader awareness of all content and digital media products while maintaining a common branded look and feel across the sites.
Using the Crafter Rivet WCM application on top of Alfresco platform, HBP has the flexibility it needs to assign business units and end users the necessary editorial control over web content, site management and presentation. A shared web project allows HBP to maintain enterprise-wide branding consistency, while individual business units manage all sites and microsites using separate web projects that contain content for each business unit.
Web editors and producers have a flexible authoring environment and the ability to preview in-context changes made to any web page. Crafter Rivet WCM integrates with the Alfresco platform repository, providing editors with easy access to product catalog content and other enterprise content for publishing.
Rivet Logic implemented a Java-based content delivery system that seamlessly connects the presentation, application and content repository layers for high performance and scalability. A service-oriented architecture (SOA) approach addresses the need for single sign-on support, while enabling integration with a variety of systems, including a blogging platform, e-commerce system, an XML repository (for HBR article content) and community platforms. Integration with a third-party search engine offers powerful faceted search and navigation functionalities. This approach also meets standards-compliant XHTML/CSS requirements, maintains SEO-friendly URLs and allows for straightforward integration of web analytics.