Reading time minutes

From Content To Intelligence: A Spotlight On Insurance

This Forrester Consulting study, commissioned by Hyland, examines how insurers are advancing AI agent adoption and turning content into measurable impact.

The insurance industry is rapidly advancing toward AI agents, but realizing the full value of the technology remains a challenge.

While 80% of insurers say context unlocks the true power of AI agents, few organizations are fully context-aware today. At the same time, 76% say unstructured data represents a largely untapped opportunity for insights — revealing a critical gap between AI potential and execution.

Without the ability to unify, integrate and contextualize enterprise content, AI initiatives risk stalling at surface-level automation instead of driving meaningful business outcomes.

Download the study by Forrester Consulting, From Content to Intelligence: A Spotlight on Insurance, for insights on:

  • How leading insurers are scaling AI agents from pilots to enterprise-wide execution
  • The barriers — including governance, integration and lack of context — that are limiting AI success
  • How AI agents are delivering measurable value across claims, underwriting and customer experiences

Does your organization have a sound AI strategy? This report offers key recommendations and insights from 100 insurance decision-makers.

Access the report

Thank you! Your download is ready. 

Read the report now