A March 2019 Forrester Consulting Study finds content optimisation is critical to enhancing customer experiences

According to Forrester Consulting, organisations recognise that “content is critical to improving the customer experience, but few are able to leverage its full potential.” For those that are able to leverage its full potential, content might just be their X factor. 


If your organisation struggles with using its content, Forrester suggests a content services approach to digital transformation.


Define what a successful content services strategy looks like through four competency pillars:


  • Agile adaptivity
  • Intelligent automation
  • Tailored solutions
  • Reimagining business models and processes     

Download the study to begin your content services-enabled digital transformation today.

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