--- title: "Content Intelligence Trends" description: "Discover the stats driving enterprise AI adoption and learn how content intelligence is transforming ECM strategies. Download the 2025 Forrester report now." url: "https://www.hyland.com/en/learn/it/content-intelligence-trends" lang: "en" published: "2026-08-04T23:04:29.573Z" --- # Content Intelligence Trends ## The trends behind content intelligence: Key statistics driving the future Discover the latest data and trends shaping the future of content intelligence. Uncover how AI-powered technologies are transforming content management and empowering smarter business decisions. [Download Forrester's study](/en/resources/analyst-reports/forrester-pulse-innovation-ecm) [Learn about Hyland's Content Intelligence solutions](/en/solutions/products/hyland-content-intelligence) ## Summary - **Adoption of content intelligence surges:** Decision-makers increasingly prioritize AI-powered content management, with 64% transforming their ECM strategies using AI. - **Industry-wide applications shine:** From healthcare to manufacturing, content intelligence is fueling use cases that enhance efficiency and innovation. - **Organizations are optimistic about specific AI tools:** Intelligent document processing, content federation services and AI-driven metadata tagging help manage unstructured data and improve workflows. Enterprise content management (ECM) is undergoing a seismic shift, driven by advances in AI. For leaders, storing content isn’t the end game it once was; rather, they seek to leverage the data they already own and use it to extract powerful and actionable insights. Content intelligence — leveraging AI to turn unstructured data into strategic assets — is becoming a game-changer. In a [recent study from Forrester Consulting](/en/resources/analyst-reports/forrester-pulse-innovation-ecm), commissioned by Hyland, the analyst firm delved into the rise of content intelligence and the implications for your business. [Download The Rise of Content Intelligence study](/en/resources/analyst-reports/forrester-pulse-innovation-ecm) ### What is content intelligence, and why does it matter? ![Abstract background with blue and purple glowing light lines on a dark black background](https://site-cdn.hyland.com/www/1733363884/adobestock_1174544173.jpeg) Content intelligence is about using AI to extract insights from unstructured data (think PDFs, images and documents) to inform smarter decisions, improve processes and elevate experiences. [Explore content intelligence tools](/en/solutions/products/hyland-content-intelligence) ## Adoption rates and trends According to Forrester, 60% of enterprise decision-makers now prioritize content intelligence, but just 9% say they can extract data from enterprise content, competently analyze it for insight, and use that insight to drive transformation and impact. The opportunity to seize a competitive edge through content intelligence is staggering. Let’s take a sneak peek at some the trends Forrester uncovered. ### AI’s growing role in ECM - **64% of organizations have significantly transformed their content management approach with AI** — a 21% increase since 2019. - **74% of decision-makers expect AI to have a large or significant impact on their ability to achieve priority content objectives over the next 12 months.** ### Why AI is gaining momentum Organizations are turning to content intelligence to unlock new opportunities and drive measurable outcomes. By adopting this technology, they aim to: - **Enhance data quality** (58% of respondents) to support better decision-making. - **Accelerate decision-making** (55%) by providing faster, more accurate insights. - **Foster innovation** (61%) by uncovering critical business trends and opportunities. By embracing opportunities like these, organizations can leverage AI to gain deeper insights from their own hard-to-use data, improve agility and stay ahead in a competitive landscape. ### The Rise of Content Intelligence — A New Era of Innovation in ECM Insights from the 6th Annual Content Services Pulse Study, 2025 Edition ![Businesswoman working on a laptop in an office setting](https://site-cdn.hyland.com/www/5916cfaaee/adobestock_1207304840.png) Explore how modern content services solutions unlock content intelligence to streamline workflows, strengthen governance and drive better business outcomes. Get practical insights on AI readiness, content intelligence adoption and workforce transition strategies. [Download the study](/en/resources/analyst-reports/forrester-pulse-innovation-ecm) [View a video summary](/en/resources/articles/forrester-content-intelligence-webinar-summary) ## Industry-specific innovations AI's versatility is reshaping industries, with organizations in diverse sectors deploying it to meet unique challenges. Consider Forrester’s reporting on some innovative ways leaders hope to use AI: - **Healthcare:** Curate the latest medical research to keep practitioners and patients informed. - **Manufacturing:** Provide content for product innovation, safety precautions and environmental effects. - **Insurance:** Analyze historical claims data to anticipate trends and prepare relevant content for customers. - **Financial services:** Efficiently analyze a wide range of loan applications, financial records and legal agreements. - **Government:** Assist in determining urgent needs and promptly disseminating important information. - **Higher education:** Examine student engagement patterns to identify students at risk of falling behind. - **Professional services:** Equip sales and customer service teams with AI-powered content recommendations. - **Retail:** Study market trends and customer data to estimate demand, suggesting content and products. These use cases highlight how content intelligence doesn’t just reduce costs — it creates a stronger, more innovative workplace for employees, as well as a better user experience for all stakeholders. > Content intelligence represents not just a new technology capability; it will also enhance and expand organizations’ business capabilities, drive critical operational improvements, provide opportunities for competitive differentiation, and help them create better experiences for those they serve. Forrester, The Rise Of Content Intelligence: A New Era Of Innovation In ECM, 2025 ## In-demand content services capabilities to amplify content intelligence **Sixty-five percent of organizations see unstructured data as an opportunity** for content intelligence applications. Here are some content services tools Forrester noted organizations are interested in as it relates to enterprise content: ### Intelligent document processing (IDP) **For at least 80% of decision-makers,** [**IDP**](/en/resources/articles/intelligent-document-processing-guide) **is considered an important feature of a content services platform.** This technology extracts data from high-volume documents and prepares it for actionable insights. Beyond just digitizing documents, IDP is a powerful catalyst for modernization. As important business information grows in volume and complexity, manual document processing is no longer a viable option, and IDP can help organization keep pace. \> Read more | [What can you do with Hyland IDP?](/en/resources/articles/what-can-you-do-with-hyland-idp) ### Content federation services AI-powered tools combined with the power of content federation services can generate amplified value from your content by eliminating and elevating the data within siloed repositories. **Forrester reports enterprise content is stored across 21 systems, on average.** Services that consolidate data across repositories without migrating it are appreciated for their ability to streamline workflows and eliminate silos — while opening the door for more comprehensive content intelligence. “Content federation services provide a one-stop interface to consolidate content regardless of the storage location, preparing it for content intelligence," the Forrester study states. ### AI-driven metadata tagging With an 88% rate of adoption or planned adoption reported by respondents, automated, AI-driven metadata tagging is a valuable tool that enriches enterprise content for better searchability and compliance. - **65%** — See unstructured data as an opportunity - **21** — Average # of enterprise content storage systems - **88%** — Use or plan to use AI-driven metadata tagging ## Transform insights into action Leveraging AI to unlock insights from unstructured data and speed processes can transform the way your organization operates, innovates and engages with its customers and its own employees. **Want more details and actionable advice to shape your content intelligence strategy?** Download the full Forrester study today and discover how forward-thinking organizations are conquering challenges and capitalizing on opportunities. [Download The Rise of Content Intelligence study](/en/resources/analyst-reports/forrester-pulse-innovation-ecm) ## You might also like: - [Powering your content with AI](/en/resources/articles/ai-content-management) — Get the basics about the opportunities for infusing artificial intelligence into your content management strategy. - [10 insights into the future of intelligent automation](/en/resources/articles/future-of-intelligent-automation) — Analyst firm Deep Analysis uncovers the trends, challenges and opportunities shaping the future of AI and intelligent automation. Download the full report to unlock actionable insights that drive innovation and success in your organization. - [Automated intelligence vs. artificial intelligence: What’s the difference?](/en/resources/articles/automated-intelligence-vs-artificial-intelligence) — Today’s technologies pack a lot of similar words and complicated nuances into their meanings. Learn the differences between automated intelligence and AI. - [Unveiling AI’s role in document processing and data extraction](/en/resources/articles/ai-document-extraction) — Discover how AI-powered document processing works, as well as its benefits, applications and future potential.