You may not know me. … Yet.
At the start of my fourth season on the PGA Tour this year, an interesting opportunity arose. It seemed there’s a software company that’s been around since 1991 that – despite more than 22,000 worldwide customers – some people still have never heard of. And they wanted me to represent their brand.
Just as golf analysts – and a few sports nerds – are aware of me, the same goes for this organization. Technology analysts and industry experts have recognized it as a leader in the content services space for a decade.
Leaders team up with leaders. So why not work together to raise awareness about both of us?
Finding the Perfect Match
As soon as we met, I knew it was a good fit. Not only do our values match – both of our teams like to win and have fun – but we both rely on data to be successful. The only difference is that my team uses data to continually improve, while Hyland provides that capability to its customers.
Data makes the difference. When golfing competitively, my team and I use empirical data sets to run detailed statistical analysis. These data sets pertain to game plans for specific venues, shot-making decisions, etc.
In this sense, I understand and appreciate the sophistication of Hyland’s business. In the career of a professional golfer, it takes many years to mature to top-level performance. But that’s not so in business. As I’ve learned from my new friends at Hyland, companies these days can be ‘born digital’ and quickly establish themselves as industry leaders.
Can the same thing occur in golf? Yes.
And it’s already happening.