Here are some high-level takeaways about finding success with today’s anywhere-work model.
Outdated content management tools and practices stifle anywhere-work
Sixty percent of decision-makers from the study cite that the productivity needs, preferences and behaviors of their employees have changed meaningfully over the past few years, yet related tools and processes have struggled to keep up.
As a result, barriers to employee productivity (e.g., time wasted looking for critical information, difficulty accessing internal systems or apps) are even more pronounced than they were just two years ago. Inflexible content management systems (e.g., difficulty updating applications, integrating new systems, migrating content) are a common point of friction.
Digital work thrives when leaders focus on modernization, experience and innovation
The time has come to shift from the traditional content management approaches of the past (which were designed to work best when most workers were together in an office) to a more future-fit approach that can more equitably serve the needs of all workers (e.g., frontline, deskless, in-office, hybrid).
One segment of companies — let’s call them “Shift Leaders” — is ahead of the curve in this respect. This group sets themselves apart by being more likely to augment their content management strategy through:
- Innovation investments
- Ability to build their strategy on a content services foundation
Forrester’s report found Shift Leaders take the lead in:
Shift Leaders aren’t afraid to bring in new technology. A defining trait of Shift Leaders is that nearly 9 in 10 are actively migrating users and content off of legacy systems.
Seventy-three percent are also investing in artificial intelligence (AI) to automate content-related decisions and processes.
However, they recognize that technology alone is insufficient to guide their efforts. As such, 79% are formalizing a digital workplace strategy.
Shift Leaders make content management investments with employee experience (EX) in mind.
Over 70% are investing in:
- Cloud-based apps to simplify remote work
- UX expertise to support the creation of intuitive, seamless work experiences
- Automation features aimed at unburdening employees from menial tasks
Shift Leaders prioritize capabilities that unleash innovation and strengthen their readiness for the future. Notably, 74% are taking advantage of industry-specific content features, helping workers focus on high-value work. Roughly 67% are also investing in platform extensibility options to empower employees to meet unique business requirements, and 65% of Shift Leaders invest in partners that can identify areas ripe for innovation.
Content services help organizations flex to the needs of the modern workplace
Shift Leaders have embraced modern content services, which provide:
- Interoperability, integration and content management capabilities into enterprise or custom apps
- Design and development tools and frameworks that deliver useful, content-rich apps
- AI-infused capabilities for automation and categorization of content that both IT and non-IT users can leverage