Study: Optimising use of content is critical to enhancing customer experiences

According to a new commissioned study conducted by Forrester Consulting, organisations recognise that “content is critical to improving the customer experience, but few are able to leverage its full potential.”


If your organisation struggles with using its content, you’re probably familiar with the roadblocks at the heart of the issue, like a lack of budget and difficulty migrating content from older systems. But with new technology trends changing the paradigm for user and customer interactions, your organisation can’t afford not to pursue a better digital transformation strategy. What can you do?


Forrester, a leading consulting and research firm, make a case for using a content services approach to digital transformation in this new study. It will help your organisation define what a successful content services strategy looks like through four competency pillars:

  • Agile adaptivity
  • Intelligent automation
  • Tailored solutions
  • Reimagining business models and processes     

Is your organisation ready to experience higher turnover gains, while providing better experiences for employees and customers? Forrester offers insights and a set of key recommendations, so you will be ready to begin your content services-enabled digital transformation today.

Download the study

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