Sometimes, change sneaks up on you little by little. Small advancements that make work life easier slip seamlessly into your familiar processes until one day, you look back and realise how far you’ve come.

Other times, circumstances outside your control demand change immediately.

In those cases, a technology strategy built on gradual evolution alone won’t suffice – what matters most is your organisation’s ability to react now; to quickly adapt processes, adjust workflows and optimise information so you can focus on what’s most important – providing excellent service to the people who depend on you.

To do that, you need configurable content and process technology that can pivot at a moment’s notice, so your business can, too.

But when that information is locked in disparate systems, inaccessible to your knowledge workers and only considered individually, those insights are regrettably limited.

To unearth the most valuable insights hidden in your information and make smarter, more data-driven business decisions, you need friction-free access to your content in context.

A cloud-native content services solution, thoughtfully implemented, allows your organization to take true control of its information today and leverage the insights hidden within to prepare for whatever the future holds.

Learn more about Hyland solutions

The basics of content services

What is content services?

The term content services (formerly known as enterprise content management, or ECM), coined by Gartner, describes flexible and often cloud-based offerings that enable effective access to, use of, and management of information across the organization by users, processes and applications.

These offerings work behind the scenes to connect your existing systems and repositories in a user-friendly way, so your people and systems can access all the content and information flowing through and created within your business, at any time, from anywhere.

Today’s content services platforms evolved from legacy ECM technologies , which are no longer adequate to address rapidly scaling information challenges.

Best-of-breed modern content services offerings enable process automation and information lifecycle management by leveraging the following capabilities individually or in any combination:

  • Capture
  • Content management (including digital assets)
  • Case management
  • Process automation
  • CCM
  • Collaboration
  • Reporting and analytics
  • Search
  • Retention and records management

When integrated with your other core systems and applications, content services platforms allow seamless access to the information your people, processes and applications need to make better business decisions and improve customer experience.


The benefits of implementing a content services platform

The need for information access, governance and analysis is greater now than ever before. A content services platform supports your organization’s efforts to go beyond simple document management to achieve true digital agility.

A strategic content services approach means:

  • Increased access to information from any device, any location, at any time
  • Faster and cheaper creation of business-focused solutions — that are subsequently easier to maintain
  • Increased automation, efficiency and visibility of multiple business processes
  • Intelligent management of new rich media formats such as video and images

Content services platforms support these improvements by enabling enterprise-wide connectivity via:

  • Access to corporate networks that provide training, remote work policies and IT help desk resources
  • Secure sharing tools for sensitive corporate and customer information
  • Virtual hiring, onboarding and HR processes
  • Cloud-based, real-time communication platforms
  • And more
  • Content services is the behind-the-scenes key to getting the most value from your systems, information and processes.

Prioritising content services isn’t only about preparing for your future. It’s a direct investment in the health of your business today. Leaders who embrace content services are consistently “better positioned to realise digital, CX, and EX goals,” says the Forrester study1.

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Be informed, empowered and connected with Hyland content services

Hyland delivers leading content services solutions that help you stay competitive, embrace change and better connect with the people you serve.

Our platforms and product suite are comprised of tailored solutions and applications that combine to meet the content and process management needs of organizations across industries and around the globe.

With cloud-native solutions, enhanced scalability and support for large enterprises, a full spectrum of application development capabilities including low-code and open-source platforms, and tailored, repeatable business solutions, Hyland is the clear choice for organizations looking to reach the next stage of their ongoing digital evolution.

Content services in the cloud

Taking content services to the cloud is a crucial step in your organization’s digital evolution. Moving to the cloud can help you control costs, increase security and performance, quickly take advantage of new releases and scale infrastructure as your organization grows. By shifting the heavy lifting of solution deployment and maintenance to the cloud, you free up your organization to focus on optimizing your business, driving innovation at speed, and providing better experiences for customers and employees alike.